SEMSearch Engine Marketing lets you buy ad space in the search results. In other words, businesses pay to advertise to people who are searching for a specific keyword online. This works in the form of an auction system, where businesses compete to get their ads displayed by bidding on certain keywords.The highest bidder wins that ad space, which will often turn out on the first page of this search engine's page. Google anything and your search results will render a list of major companies ranked at the top of that list first. This is often frustrating for the little guy who owns a small business and cannot compete with corporate giants with large budgets, who are taking up that space on those search listings, but many small businesses and sole proprietors are leveraging the power of content to stay relevant and even crush their Goliath-like competition. So, why is content crucial for a business survival?
Content is Important
More Writers are Needed
My advice is to start with what you know. Do you have experience in a particular field of interest? Are you currently working for someone who could use a writer to perhaps start a blog for their business? Or, perhaps this business owner may want to add content to their social media site in small bits of information that people on their social media platforms will find helpful and shareable (see sampe to the right). They don't have to be long-winded and drawn out. Most people don't have time to read long-winded posts or emails anymore. But if you enjoy research as much as I do, and can break things down into easy-to-understand digestable chunks, there are so many creative ways to distribute that information, and this is where being a creative writer will come in handy.