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Tuesday, August 10, 2021

Why Hire A Writer for your Business Needs?

I'm deviating from my usual content to engage in a little shameless self promotion. People who are serious about writing for a living do plenty of side hustles, and I'm certainly one of them. I do this to maintain a writing momentum that will allow me to continue my fictional work projects. Since it's getting around that time of the year where I take a break from working outside the home to working from home, just thought I'd share a little about what I do for business owners interested in hiring me for their social media needs. I do this during the summer months, but I was lucky enough to have a flexible steady source of income, working with some amazing women for the past few months this year. In most cases, when the work dries up, I get back to side hustling for more contract work. I have a handful of clients who will keep me busy for a few months, right before I go into my fiction writing hibernation during the months of November through January, so I'm thankful for the blessing. So here's a little about what I do, and how I promote my work.

As a freelance writer and indie author, when I’m not publishing through different media outlets or my own novellas, I work with business owners and sole proprietors in real estate, self-defense, fitness, and with medical practitioners in Functional and Integrative medicine. 

I know your time is valuable, and reading information online can be time-consuming, so I’ve customized three business pitches for you to read from below that best suits your busy lifestyle:

1. The “I Don’t Have time for a Sales Pitch,” Pitch!
Tired of keeping up with online marketing? Writing is my Superpower! I work with sole proprietors and small business owners in the real estate arena, fitness, health, wellness, and self-defense industry. If you need content graphics for a website, blog, social media engagement post or client testimonials and staff bios, I help you shine online, so your business can be your focus! 
(see my samples below)

2. The “I’m on a Coffee Break, so Keep it Short and Sweet,” Sales Pitch!
Today’s business owners are met with an incredible challenge: the daunting task of engaging an online audience through writing. If writing isn’t the best use of your time and would like to hire an experienced professional, I can adapt my style to suit every job. I work with sole proprietors and small business owners in the real estate arena, fitness, health, wellness, and self-defense industry. Need content for your social media networks? That content can come in the form of motivational quotes, an informational fun fact, or perhaps a post highlighting a client testimonial for your organization. I’ve got you covered (see my samples below). I help you shine online, so your business can be your focus!

Informational Fun Fact for Real Estate Agents

Informational fun fact for Fitness or Medical Practitioners

Motivational Quotes for Personal Trainers

Testimonial for Medical Practitioners

Social Media Post for Healthy Restaurants

Testimonials for Self Defense or Fitness centers

As an independent author, selling my own fiction stories online, I know the challenges that come with engaging people online. Let’s face it, people don’t like to feel like they are being forced to buy something. They get enough junk mail both on paper and online, that if you’re not careful, what you think are amazing marketing ads can quickly make their way to the blocked or unfriended list. The key to a successful marketing strategy is to stop selling and start engaging! Why? I have a secret that most business owners, who are still relying on the old system of advertising, haven’t quite caught on yet. If you’d like to learn more about that, move on to the next sales pitch below, or if you’re thinking, “Heck, I’ll take her word for it, I’ll just mosey along to the bottom of this page and click on the Instagram link to contact her right now. I want someone else to handle all that annoying writing stuff for me,” then I look forward to hearing from you and getting to know you and your business!

3. The “I Own my Own Time, and Can Read a Long-Winded Sales Pitch, like a Boss,” Pitch!
Picture the day you decided to “Be-your own-BOSS!”
If you started this before the arrival of the Internet, and, if you were one of the lucky ones, then word-of-mouth brought people through your doors. But, if you were not so lucky, you probably sold your products or services by placing an ad in the newspaper, or perhaps you sold a kidney to pay for a television ad- kidding! Then, your product or service would magically bring in those customers or clients.

Then Internet arrived, and bosses everywhere found themselves in unknown territory when it came to sending out newsletters, posting blog posts, adding content to their website, or engaging in social media. You thought it was going to be easy and free. All you had to do was advertise on your own by flooding followers, friends, and potential clients through post or emails by asking them to buy your product or service, only to find yourself unfriended, blocked, or spam reported. What happened?! Who knew that the internet would grant so much power to the client, who with the push of a button, would block your business from being seen or promoted?

Let me let you in on a little secret: People don’t like the idea of being sold. They want to be engaged! Especially online. Some may want to know a little about your personality, be entertained, moved, informed, or all of the above, before they buy in to your product or service. Most importantly, they want to know that you care about your customers/clients, before they care enough to purchase what you have to offer. Today’s consumer is savvier and far more powerful than yesterday’s buyer. The internet granted them new power to block the ads and shut off the propaganda that used to work for years. No longer do they sit passively in front of their television sets, buying in to whatever messages telling them will make them richer, stronger, healthier, and/or safer. Today, word-of-mouth spreads like wildfire, not just locally, but globally; a review can make you or break you, and they are more informed.

Which is why, posting on social media requires careful planning, strategizing, and lots and lots of writing of your own original content in ways that will not only entertain, inform, inspire, or all of the above, but that will also benefit your brand and help you build your business image online, so that it converts mere onlookers to consumers of your product or services. Now you’re probably thinking, “You mean to tell me that in addition to the 40+ hours I’m investing in my business, I also have to make time to engage potential clients online?!”

Well, umm… yes, that’s exactly what I’m saying. Your potential clients want to build friendly and positive relationships through social media. If you’re too busy trying to sell something to them like it was done during pre-Internet commercials, they will smell you a mile away, and once again, you will find yourself blocked, unfriended or spam reported. Sheesh! Who has time for this, you might ask? I have enough on my plate already! I want to focus my time and energy doing what I do best. I never, in my wildest dreams, thought I also had to be a WRITER to interest people to buy into my product or service!

TA-DA, no reason to fear, there’s a writer right here! You’ve come to the right page. This is where I come in to save the day. As a professional writer with thirteen years experience selling my own indie stories and books online, I can help you shine, so that your business can be your focus. You can finally start doing business the way you were meant to enjoy it without the time-consuming hassle of strategizing your next social media posts. If you want to see more samples of the type of work I do, visit my Instagram page @Jax.Cortez where I muse about my work and life moments. You can send me a direct message to contact me there. 

Occasionally, I run promotional bundle packages during certain times of a particular month on Instagram, so please follow so you don't miss out. If you have further questions, would like a price quote, or you simply want to get started with hiring a writer to help you shine online, visit my Instagram page . Looking forward to hearing from you!

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