I know that most writers prefer to spend time writing than being on social media. But because people in today's world turn to the Internet more than they do the yellow pages or paper related media publications, social media should be part of any business or writer's marketing stream. Whether you own a business or are an author trying to build social media relationships, it is important to remember that creating a dialogue with clients or readers is crucial to getting repeat business. As discussed in previous posts (August 7, 2014 and July 11, 2014) bombarding your followers on social media with ads about your business or products is a sure way to get flagged, deleted or hidden from someone's newsfeed. People by nature want to connect with others in a personal way. They don't want to get bogged down with ads.
So in addition to asking questions, sharing personal pictures or videos about my happenings, and sharing or liking other people's posts, I occasionally create exercises to help engage a discussion, and hopefully get some shares through that post. Below is an example of one way I do that through a fun game exercise.
You're a writer, so get as creative as you want. If you don't write for a living and don't have a social media specialist assisting you with creating these exercises, see what's trending on your feeds to help you generate ideas to create your own, or simply share if you see something similar on someone else's post. Hope this helped.
All my best establishing a social media presence and engaging your audience to help generate an audience of readers!